Max Western
I am a lecturer in behavioural science at the University of Bath and my primary research interest is investigating ways to improve physical activity and health through applications of technology, particularly in sedentary working adults at risk of chronic disease, older adults with age-related health conditions and individuals of low socioeconomic status.
I have and continue to work on a number of projects aimed at developing innovative interventions to improve physical activity with technologies ranging from simple step counting based support to sophisticated, tailored websites. I also have a wealth of experience in mixed-methods research and the utilisation of the person-based approach to intervention development to optimise engagement, acceptability, usefulness and persuasiveness of it's features and functions.
- TV interviews,
- Radio/podcast interviews,
- Consultancy,
- Special advisor,
- Provide media quotes
- Physical Activity,
- health technology,
- behaviour change,
- mixed methods research,
- person centred,
- wearables,
- exercise,
- Apps,
- research,
- Ageing,
- applied health research